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Cialdini's Six Universal Principles of Influence
• Reciprocation. People give back to you the kind of treatment that they’ve received from you. If you do something first by giving something of value—be it more information or a positive attitude—it will all come back to you.
• Scarcity. People will try to seize those opportunities that you offer them that are rare or dwindling in availability. This is an important reminder that we need to differentiate what we have to offer that is different from our rivals and competitors. That way, we can tell people honestly “You can only get this aspect or this feature by moving in our direction.”
• Authority. People will be most persuaded by you when they see you as having knowledge and credibility on the topic. You’d be surprised how many fail to properly inform their audience of their genuine credentials before launching into an influence attempt. That’s a big mistake.
• Commitment. People will feel a need to comply with your request if they see that it’s consistent with what they’ve publicly committed themselves to in your presence. The implication there is to ask people to state their true priorities, commitments and features of the situation that they think are most important. Then align your requests or proposals with those things. The rule for consistency will cause them to want to say yes to what they’ve already told you they value.
• Liking. People prefer to say yes to your request to the degree that they know and like you. No surprise there but a simple way to make that happen is to uncover genuine similarities or parallels that exist between you and the person you want to influence. That person is going to like you more and be more willing to move in your direction.
• Consensus. People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it too. I saw recent study that showed if a restaurant owner puts on the menu “This is our most popular item” than it immediately becomes more popular.
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If food is free, what becomes most valuable is the appropriate restaurant recommendation, or recipe. If MP3's are free, sell the playlist. If you doubt me witness the attention people are paying to lists. Lists, information organization – this is the new IP consumers want and (I think) would be willing to pay for; especially if it organizes the information in a way that is personal to the consumer.
The "Cherokee Cougar" taxidermy is claimed to be a black puma [..] DNA testing by East Tennessee State University's Zoology Dept appears to confirm it as a puma and that hairs tested were not dyed, however there are no definitive results confirming it as a melanistic individual [..] the black puma taxidermy may be a recessive mutation.
Many species of large cats have dark (melanistic) color phases that crop up occasionally in wild populations – notably leopards and jaguars – but no example of a melanistic cougar has ever been produced in North America. Some South American populations of cougar have been reported to produce melanistic individuals but concrete evidence of this seems to be lacking and these animals may be a different but similar species of cat that is mistaken for a cougar.
Large black cats have been reported in North America since earliest colonial times (long before the importation of alien species) but none have ever been shot or captured. At the time of first contact jaguars ranged as far north as Georgia and Arkansas and these animals do produce melanistic individuals but of course it's highly unlikely that they ever occurred in New England where many of the early reports of black cats originated. So unless there's another species of large cat roaming North America that somehow managed to avoid discovery for the last four hundred years reports of these animals must be based on optical illusions or tricks of light.
More recent (20th century) reports of large black cats are most likely black panthers (melanistic leopards) that have either escaped captivity or been released by owners unable or unwilling to care for them. It's significant that reports of black cats increased markedly (at least in Illinois) after the laws concerning ownership of wild cats changed in the 80's. Most recent sightings of these animals seem to describe feral leopards rather than cougars.
What are you favorite lines from tech support?
Here are a couple of mine:
(1). “Just call us if you have any more problems with your service.”.
(Telecom support desk)
(2). “Email the helpdesk at helpdesk@xxx.com to open up a trouble
ticket”. (IT support)
(3). “Is your phone working now?”. (Live conversation over the phone)
There must be better ones – what are your favorites? Add below in
comments or by Twitter http://twitter.com/dealexpert
Scale can be the undoing of certain things. Imagine an intimate get
together with 1,000,000 “friends” attending.
Will Twitter survive mainstream adoption?
“Twittering” will survive but Twitter is at risk. The inherent
structure of Twitter does not work when and if it becomes very widely
adopted.
Social networking sites lose their value as entropy rises – and the
entropy will explode when it is broadly adopted by the populace.
However the idea of character limited short communications in a social
network context was brilliant even if it seems obvious after the fact,
and we should take our hats off to Twitter.
People will keep migrating forward to the next platform – we have not
seen the Google of social networking sites yet.
Have we?